The brand-new website www.ralphlauren.co.uk is due to launch on October 14, and you can discover all the latest clothes by US designer Ralph Lauren for boys and girls – and buy them online! There's also an ingenious interactive storybook featuring the RL Gang for you and your child to discover together.
Today's members of the RL gang are Oliver and Katherine. You can also read about their buddies Zoe and Jasper.
OLIVER is something of a bookworm who loves to lose himself in a fantasy world of superheroes. His bookish style is echoed by his smart bow-tie and knitted sweater look (there's definitely a touch of the new Dr Who about his slightly nerdish good looks), while his flat cap gives him their air of a country gent!
Oliver wears: Light blue stripe shirt, £59; Fairisle Tank Top, £135 and Jeans from £51, all by Ralph Lauren.
KATHERINE is devoted to animals – she even has a little pony – an homage to Ralph Lauren Polo, perhaps – decorating her bag! She's also rather a girlie girl who loves frills and flounces, bows and buttons.
Katherine wears: White shirt, £59, Navy dress from £57 and navy patent leather shoes £60, all by Ralph Lauren.