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Meet Ralph Lauren's new BFs: introducing The RL Gang

To celebrate the launch of the brand-new UK website dedicated to the world of Ralph Lauren, meet the new cool kids on the block: The RL Gang




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DO YOU REMEMBER how you felt on the very first day of the new term at school? Impeccably turned out in a pristine new outfit, butterflies in your stomach, feeling full of nervous energy and excited anticipation. What big adventures lay ahead of you? Who would be your best friend? What exciting things would you learn? No wonder they’re often described as “the best days of your life” – happy school days are at the heart of a happy and fulfilled child!
That’s very much the philosophy behind the new interactive storybook due to launch on the brand-new UK Ralph Lauren website that will feature the children's collection to buy online for the very first time in the UK.
The website will introduce the RL Gang: eight cuter-than-cute young children – Willow, Jasper, Buffy, Oliver, Hudson, Whitney, River and Zoe – preparing to embark on “A fantastically Amazing School Adventure.” 
Each have their own distinct personality, likes and dislikes and, of course, their own distinctive sartorial style. So which one is most like your child? Over the next few days, in our countdown to the launch date of the website on October 14, we'll be giving you an sneak insider's view of who's who. 

Today, meet Zoe and Jasper.


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Ralph Lauren, ralph.lauren.co.uk, RL Gang, children's fashion, kid's fashion, boys fashion, girls fashion
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