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John Lewis Christmas 2010 Press Show

A wishing tree prettily decorated with shoe lights and sackfuls of Christmas gifts are the seasonal offering from John Lewis

Posted: 14 July 2010
by Matthew Holroyd


The favorite retreat of the discerning middle class shopper, John Lewis, presented their offerings for Christmas with a press show packed full of toys, decorations and festive clothing.

In the fashion stakes, it look like little girls are to be fashioned in seasonal berry shades. A double-breasted dress coat in damson, with floral covered buttons looked beautiful, as did a quirky silk shift dress covered in raspberry polka dots and a pleated collar. Prints inspired by India also crept in – perhaps suggesting that we ship ourselves there for the festive season?

Boyswear was all about country casuals, lots of chunky knitted tank tops, hooded sweatshirts. A padded gilet in bright orange layered over a stripe jersey T-shirt would be perfect for that post-Christmas dinner walk en famille. There was also plenty of plaids and checks decorating shirts – ideal for parents who celebrate their Christmas in a Celtic theme!

The toy department took inspiration from the big movie of the summer: Toy Story 3, with Buzz Lightyear figures and a brilliant Kerplunk! style game (remember that?!) that featured the little green three-eyed alians. There was also inspiration from X Factor (or Glee depending on your musical taste) with a variety of musical instruments: a cute mini grand piano, child-size electric guitar and – not for the faint-hearted – a drum set.

There was also a delightful array of pretend play toys and games to inspire your child's imagination, including make-your-own jewellery sets, a mini pink sewing machine, a gorgeous play kitchen and cupcake makers.  The centrepiece was the prettily decorated wishing tree, adorned with the cutest little shoe fairy lights (think Cinderella's slippers!) and a menagerie of cuddly toys resting on the branches, including pandas, bears, camels, horses and, most excitingly, a shocking pink flamingo puppet. Rod Hull, eat your heart out!

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A good article on John Lewis. Check out our guide on John Lewis mens suits

Posted: 15/07/2010 at 21:24

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