Any ardent shoe shopper will tell you there is nothing more exciting than slipping on an exqusite pair of brand news shoes. And for the finest in children's footwear, London-based brand Step2wo is a one-stop shop for delectable designer attire for little feet.
An exciting collaboration between Step2wo, The British Heart Foundation and three glamourous celebrity mothers launched in Selfridges last week. Charlotte Church, Jasmine Guinness and Rachel Stevens were tasked with designing exclusive shoes for the special Mending Broken Hearts collection with a minimum of 25 per cent of sales going to the charity. From patent shoes with cut-out heart designs to floral boots, there is something for every taste for both boys and girls. Our Heart & Sole feature, which includes interviews with all three celebrity mothers, is in the August issue of Junior Magazine, out now.
Junior attended the star studded launch at Selfridges London, which was a whirlwind of shoes, sweet treats and celebrities, scroll through the gallery above for a look. The Step2wo Mending Broken Hearts collection is available exclusively at Selfridges until 18 July. The range will then be sold at Step2wo concessions in Harvey Nichols and online at www.step2wo.com
Did you know... Step2wo was Highly Commended in the Best Footwear category as part of the Junior Design Awards 2012
Event photography by Andy Paradise