Friday 18 June is opening day at Fimi Valenica with the big power brands out in force – CWF, Desigual and Molo are all enjoying crowded stands. A slighter more bijou show than last season, there are 218 stands in total and an increase in press attendence.
Today's show calendar sees presentations by Custo Growing, Tutto Piccolo and catwalk shows featuring talents from Spain: Barcarola, Boboli, Charo Ruiz, Elisa Menuts, Floc Baby, Larrana, Paglie, Tumble & Dry and Tutto Piccolo.
There is also lots of emerging trends this season:
Prada introduced the trend for all things minimal and clinical in the nineties and, in an age where bird flu and anti-virus products are huge, it's time for a comeback! Bodebo showed the most contemporary collection at the show, fashioning garments in dramatic blacks and whites, beautiful rouching created a stark silhoutte, perhaps more suited to womenswear, but none-the-less exciting cutting-edge. Tarantela, a homegrown talent of Spain, showcased minimalist vest dresses – you can imagine Kate Moss sporting one in a Nineties Calvin Klein campaign – while baby brand Tocon featured all-in-one babysuits in black and white with the occasional pink and red sweeping in. At the daily fashion show, Barcola's collection was mostly white, punctuated with ruby reed accesories.
Sailor Boys & Girls
Sailor suits, stripes and nautical themes ran throughout several collections. This season sees the introduction of Swedish brand Rocke, showcasing an array of sailor tops for boys and girls. In the main hall, Spanish brand Batela are dedicating a whole stand to all things naval, with large ships dotted around the stand and an array of stripes in reds and blues. Elisa catwalk show again saw mini sailors dart down the catwalk in sailor suits, with dresses and jackets matched with sailor hats.
There are folk influences aplenty – mainly on girlswear, with lace details, playsuits and bold colours decorated with applique flowers on dresses, gypsy-style skirts layered with frilly blouses and boleros. Charo Ruiz sent out girls wearing prairie dresses with floral prints, while Violetta & Federico intoduced linen granddad shirts and slacks crafted in linen, for girls' playsuits and gypsy-style dresses splattered with Liberty print florals.
There are echoes of fifties couture fashion throughout the fair. The catwalk show at Oca Loca featured girls in high-waisted prom dresses in silk satins, while Rocke chose the Rockabilly edge with stripes and gingham shirts, dungarees and Hawaiian style pants and shirts for boys. Je Suis En ES decorated playsuits in stripes, striped blouses were matched with sailor shorts and shirt-style prom dresses looked cool for a hot summer's day.
Next week, Junior will be reporting two more fashion trade shows: Bubble in London (June 20–21) and Pitti Bimbo in Florence (June 24–26).