Pictured Michael Burke CEO of Fendi
Simonetta, the luxury childrenswear label, has announced they are to partner Fendi to produce their childrenswear line. Simonetta are already responsible for the design of the highly acclaimed Roberto Cavalli junior collections, and this new partnership will add further value to the company’s already respected name. The new Fendi collection focuses on girls and boys aged from two to 12 years and will also expand the already established baby range, expanding it from gift items to a full collection. The new range will launch for Spring/Summer 2011 and will debut at the forthcoming 71st edition of Pitti Bimbo in Florence, on June 24–26 2010. Of course Junior will be there to give you an exclusive preview, so watch this space!