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Bonnie Baby goes global

Designer childrenswear label opens first stand alone store in Hong Kong

Posted: 28 August 2012
by Catherine Hudson

Beautiful Bonnie Baby interior

Talk about moving up in the world... Designer childrenswear label Bonnie Baby has opened the doors to its first stand alone store, located in Hong Kong. The beautiful, Bonnie label, founded by ex-Sonia Rykiel head of knitwear and designer Tracy Samuel, is renowned for its use of cool colours and great attention to detail.

Highly Commended in the Junior Design Awards 2012, Bonnie Baby's reputation for quality means it is the first childrenswear label to be housed at the Peninsula Hotel shopping arcade - home to over 80 luxury stores including Chanel and Prada. As seen on many celebrity offspring, with fans including Sarah Jessica Parker, Jools Oliver and, its biggest fan, Gwyneth Paltrow who bought the entire collection; Bonnie Baby is quickly becoming one of the chicest labels for baby to be seen in. 

Samuel says, "We are so excited to be launching our first stand alone store, in one of the most prestigious locations in Hong Kong. I love the vibrancy of the city and the people and am thrilled it's the location for our first store."

News of a UK store is yet to reach us but for those of us unable to shop in the new store, exciting news... the new autumn winter Bonnie Baby collection has just landed on the website. 


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