Injecting a little Italian chic into the Upper East side, luxurious childrenswear label, Il Gufo, has opened its much anticipated flagship store in New York's Madison Avenue. The beautifully minimalist store has been designed with the brand ethos, 'children dressed as children', in mind. It is completely child-friendly and features a large play area for younger visitors to provide mothers with a stress-free, enjoyable shopping experience.
The Italian label, until now only available in specialist boutiques, has also widened its reach and made shopping even easier for busy mothers by launching a fabulous new online shop which ships to 35 countries worldwide. The online shop is arranged as a virtual boutique allowing customers to browse individual pieces or entire looks. Up to 150 items, from the baby, children's, footwear, books and toys ranges are available online in the complete age range (newborn-14 years).
We love their incredibly warm down-filled jackets, beautiful tartan print dresses and butter-soft cashmere sweaters.
