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15 of the coolest brands to shop for at boutique, JouJou & Lucy

We love this London-based and online kid's designer fashion and accessories boutique, which offers big name brands as well as quirky new ones, too. Time to shop!

Posted: 18 June 2016
by Catherine Hudson

1. Anne Claire-Petit

JouJou & Lucy is a beautiful kid's designer fashion and accessories boutique, located in the heart of London's Little Venice. Nearest tube station is Warwick Avenue. As well as a glorious treasure-trove of a shop, it also has a brilliant online offering, perfect for kitting out your little ones, or finding cool gifts for presents. 

The family-owned and run boutique was set up in 1999 by father of one and co, Kazem. He named his business after his son, JouJou, (which means 'chicklet' in Persian), and JouJou's imaginary 'sister', Lucy. Kazem says: "At JouJou & Lucy we not only stock exclusive brands that echo our quest for originality, we take pride in sourcing new, enthusiastic designers who share our vision."

Here, we round up some of our favourite brands to shop for online at JouJou & Lucy...

1. Anne Claire-Petit

A gorgeous range of knitted crochet toys for babies and children

Anne Claire-Petit teddy rattle, £20


2. Bobux shoes

2. Bobux shoes

A wide selection of the New Zealand brand of Bobux shoes, including sandals, trainers and shoes for babies.

Bobux toe cap trainer, £38.50


3. Finger in the Nose

3. Finger in the Nose

This is one of our favourite fashion brands for kids. Features on trend, fun prints over T-shirts, jumpers and swimwear, as well as a great range of coloured denim.

Finger in the Nose flamingo swimsuit, £47


4. Bimbalo

4. Bimbalo

A range of the luxury brand's products for boy, girl and baby. Lots of sweet white outfits, ideal for christenings or summer parties, and loads of beautiful party dresses for boys and slick outfits for boys.

Bimbalo silk, fully lined dress, £125


5. Junior Gaultier

5. Junior Gaultier

Lots and lots of the best pieces from the kids' designer collection, here. including signature tartan and striped pieces for boys and girls and sweet gift sets for babies.

Junior Gaultier Pierinot top, now £20.50 in the sale


6. Stella McCartney Kids

6. Stella McCartney Kids

A brilliant edit of lots of key seasonal pieces including print T-shirts and accessories, and these super cool patch jeans.

Stella McCartney Kids Dandy jeans, £74


7. Vevian shoes

7. Vevian shoes

The best kept secret in quality kids' shoes: Vevian produces beautifully elegant shoes, each presented in a wooden box.

Vevian shoes, £119


8. Raspberry Plum

8. Raspberry Plum

A relatively new brand offering a unisex collection for kids and babies. Lovely quality materials and cute silhouettes. 

Raspberry Plum Marinero, now £17 in the sale


9. Alphabet Jigsaws - Map Of The World

9. Alphabet Jigsaws

Handcrafted wooden jigsaws in shapes ranging from animals and people, to this lovely world map.

Alphabet Jigsaws - Map of the World, £44


10. Kidscase

10. Kidscase

This brand gets that fine balance between timeless and contemporary, just right. Shop or boy, girl and baby.

Kidscase playsuit, £45


11. Donsje shoes

11. Donsje shoes

Donsje brand does a brilliant line in funky bags for kids and sweet handmade shoes 

Donsje shoes, £40


12. Jessie and James

12. Jessie and James

The design team behind Jessie and James hail from the hallowed halls of Vivienne Westwood. So expect pleats and dramatic hemlines, galore. JouJou & Lucy has a fantastic edit of the collection. 

Jessie and James dress, £91


13. Sun-San sandals

13. Sun-San sandals

I know you shouldn't play favourites with your shoes, but seriously, Sun-San sandals are the bees knees: and JouJou & Lucy has a brilliant selection.

Sun-San shiny yellow sandals, £40


14. Storksak

14. Storksak

It's a one-stop-shop! You can buy Storksak changing bags online at JouJou & Lucy - what a find! 

Storksak Elizabeth changing bag, £195


15. Kissy Kissy

15. Kissy Kissy

Kissy Kissy is known for it's trademark soft to the touch fabrics, and pretty designs. There's loads of things to tempt you, at JouJou & Lucy

Kissy Kissy safari print baby grow, £28

You can shop JouJou & Lucy anytime online, of course, but if you want to visit the wonderful boutique shop in person, see info below:

Jou Jou & Lucy, 32 Clifton Road, London, W9 1ST

T:   020 7289 0866

E:  info@joujouandlucy.com

Opening Hours:

Monday - Saturday   10:00 A.M. To 6:00 P.M

Sunday                      11:00 A.M. To 5:00 P.M.

Note: Kaz will open the boutique out of hours (within reason!), if you can't make it to the shop between 10am and 6pm. Give them a call on the number above, to make arrangements.

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boutique, designer kids fashion, independent, joujou, joujou and lucy, kids fashion, little venice, london, shopping, warwick avenue
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