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SS18 Ones to Watch: The best kids' fashion and nursery brands from Bubble London

Dinosaur print dresses, monochrome slogan t-shirts and handmade Scandi nursery accessories are the hottest trends for children next Spring/Summer 2018

Posted: 4 August 2017
by Emma Smith
Wexbaby: one to watch in SS18

We may not have had a summer 2017 to write home about in terms of weather but that doesn't stop us looking forward to next summer - in the fashion stakes. Spring/Summer 2018 is already in our sights and we headed to Bubble London to see what's in store for next year.

Bubble London is the premium children's trade show for the most exciting names in fashion, accessories, gifts and interiors - as well as supporting young and up and coming designers and brands. Held twice a year at The Business Design Centre in Islington, London. 

We sent journalist and London Live TV Presenter Emma Smith off to discover the SS18 ‘ones to watch - she said,

"It was never going to be an easy job with such a selection of varied and interesting brands, but after much reflection these are my favourite labels."

Barn of Monkeys

As soon as I laid eyes on this Portuguese brand I fell in love. Then once I started speaking to the team of passionate creatives behind it, I loved it even more!

Barn of Monkeys debut collection, 'Demand The Impossible' is a throwback to the Jules Verne novel 'Around the World in 80 Days' and focuses on three stages - flying, sailing and travelling on ground.

Its founders are committed to social responsibility and sustainability which is evident in the use of high-quality cottons. A standout contemporary brand with amazing silhouettes, colour hues and abstract prints.


Barn of Monkeys

Little Jack 

The ‘Mini Me’ or 'Mum and Mini' look has definitely become a trend over the past few years with a lot of retailers extending their collections to age16 - just so us mums can squeeze into the same top as our little ones!

Little Jack offers the perfect twinning sets from loud and abstract printed jumpsuits to more classic gingham pieces. The adult versions are cleverly designed so you can wear them pre and post pregnancy.



Little Jack


Slogan tees always look good on the little ones and Wexbaby is no exception. Launched by the Wexsteen sisters who originate from France but grew up in the UK, their monochrome creations are amusing and tongue-in-cheek.

Hand-drawn prints, quirky characters and fun slogans this brand encourages kids to take an interest in languages.



That’s Mine 

That’s Mine is a Danish interior brand offering gorgeous home accessories for a nursery or child’s room. The designer, Mette Neerup Mariager launched the brand after being unable to find items for her daughter’s room.

What started out with cute bunny hooks has now expanded to include bookshelves, cabinets and mirrors. It’s the small handmade details that make the products unique and they all are designed, produced, packed and dispatched from the workshop in Denmark. 


That's Mine

Eva & Indie 

If you love an original print then Eva and Indie is a real feast for the eyes. Vivian Gaprelian is the lady behind the brand which specialises in fun, British-made kidswear. The artist hand-draws the designs and also the trademark fabrics which makes them completely unique.

The collection features bold, colourful prints and fun characters - including dalmatians, dinosaurs, flamingos and fish.

Bubble London  2018

Complied by Emma Smith from Little Style Fix


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