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Kleine Fabriek AW11 trade fair report

Junior reports on Holland's biggest kidswear tradeshow




A busy opening day
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Holland’s biggest childrenswear trade show, Kleine Fabriek, took place this weekend (unfortunately under extremely cold and wet conditions!) in the capital city of Amsterdam, showcasing plenty of exciting autumn winter 2011 collections.

The lack of many new brands was noticeable, however there were lots of nice surprises in store. French brand Leoca Paris debuted their AW11 collection; a beautiful array of simple silhouettes including tweed coats with fur collars, smocks and wool herringbone dresses - think fashion icon Wendy Dagworthy meets a cool art teacher! Another brand of note was Dis Une Couleur; a Seventies-style jersey range which, as the title suggests, is extremely colourful. Dusty yellows, muted blues and post-box reds decorate T-shirts, baby grows and leggings.

We loved the black, white and grey minimalist colour palette at C de C, which presented a 'modern boy about town' themed collection for the boys filled with grey woollen jumpers and graphic shoulder zips, pleated trousers and a great selection of quality jersey T-shirts. The girl's collection is reminiscent of French brand Bonpoint along with plenty of distinctive Liberty print puffball skirts and granddad shirts, plaid pleated skirts and sweet little pinafores.

Oilily has been inspired by magnificent Russian architecture, specifically the Imperialist movement and historical buildings such as the Moscow Kremlin and the Winter Palace. Quilted and appliqué details feature throughout the collection (replicating the Kremlin domes) in bold blues, greens and purples. Several of the coats caught our eye, as they took on these awesome sculptural silhouettes due to their extreme padding.

Tradeshow regular Bakker Made With Love presented its collection in what seemed to be the prominent colours of the fair; bold blues, royal purples and muted greens. This seemed to be the only noticeable change to the new season collection - although it was thoroughly cute all the same!

We were happy to see Phatoak, which debuted last season at Kleine Fabriek (when Junior reported it as a label to watch), now exhibiting with a new agent which also sells Soft Gallery and Pop-Up-Shop. Rock 'n' roll skinny jeans and gilets in washed-out denim struck an edgy chord and the introduction of leather jackets with flared shoulder detail highlighted the brand's progression.

The standout collection (although nothing to do with the clothes) was Dutch label Gymp Baby. We aren't sure it is aware of the amusing ring to its name; but none-the-less it made the Junior team smile!


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Bakker Made With Love, C de C, Dis Une Couleur, Kleine Fabriek, Leoca Paris, oilily, Phatoak, Pop-Up-Shop, Wendy Dagworthy, Bonpoint, kidswear, childrenswear, trade fair, trade show
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