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It's a child's life, with SugarJack's marketing mogul, Greer Cripps

We chat to marketing whizz, Greer Cripps, about revisiting her childhood and what advice she would give to her five-year-old self...


Posted: 9 July 2013
by Sophie Westnedge

Greer relives her childhood
Winner of Best Changing Bag 2013: Gabi Messenger Bag by SugarJack

Sugarjack's gloriously-stylish Gabi Messenger Changing Bag impressed the judges in this year's Junior Design Awards, earning it the title of Best Changing Bag 2013.  So, we got chatting to SugarJack's Head of Marketing, Greer Cripps, encouraging her to take an imaginary trip back to her childhood to find out whether there's anything she'd do differently...

If you were five years old again, what is the first thing you would do?

Get straight back in our converted attic, or as we called it 'Cindy World', I used to have so much fun up there with my sisters. I would love to re-live those moments.

What advice would you give your five-year-old self?

Don't grow up too quickly, enjoy the fun!

What rules would you stick to?

Keeping your Lego and the instructions well organised - there's nothing more annoying than searching for a missing Flat Red 4 - if you're a Lego fan, you'll know what I mean! 

What rules would you break?

The 'no getting out of bed' rule, by sneaking onto the landing, without the floor creaking, and making it to my sisters' rooms undetected. That would be like winning an Olympic Gold.

If you could, would you do anything to change your character?

Be more adventurous at trying new things. Don't be afraid, just try them.

Would you play more or try to learn harder?

At five years old? I'd play more, I think kids grow up way too quickly these days.

Knowing what you know now, what would you want to be when you grew up?

A SugarJack designer. Or an architect.

What would you do for fun/hobbies?

Exactly what I used to do: horse ride, ride my bike round 'the block', hang out in our tree house den for hours on end (with jam sandwiches for fuel), and have water fights with cousins. Life was good, at age five.

What pearls of wisdom would you pass on to your five-year-old friends?

I have two for this one, firstly I would say: 'Don't compare your chapter one, to someone else's chapter twenty'. But this piece of advice is my Nan's favourite: 'If at first you don't succeed, try, try, again'. Sage advice to live by!

How would you dress yourself?

I'd probably be much the same as I am now and was then. Casual, slightly tomboy, constantly wearing a pair of Converse. I'd wear my Sugarjack Gabi bag, of course, because it's across-the-body straps make it practical and so easy to wear.

What would you ask to have for a slap up dinner?

This is an easy one… Grandma's roast dinner with no limit on roast potato consumption. And for desert, it would be Great Nana's steamed chocolate pudding with chocolate sauce and ice cream!

What would you insist upon doing if you only had one day to spend being aged five before returning to adulthood?

A trip to Disneyland, of course, to experience the magic - what five-year-old wouldn't?

Read more...

Don't miss... The Junior Meets hub of exclusive interviews, inside scoop interviews and quirky Q&As, with exciting interviewees including: Tommy HilfigerSir Paul SmithStella McCartney and lots of other influential fashion designers, authors and illustrators including Quentin Blake and Jeff Kinney, great business minds including Lord Alan Sugar and, everyone's favourite fashionable frog, Kermit.


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Sophie Westnedge I really appreciate this good impressive post also about the Digital marketing advisor. Good to read about the marketing strategies the junior magazine just shared here, thanks friend keep sharing.

Posted: 13/09/2017 at 11:26

Talkback: It's a child's life, with SugarJack's marketing mogul, Greer Cripps

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