On 24 October, John Lewis will unveil their newly refurbished childrenswear department. The £5 million revamp of the Oxford Street kidswear floor will offer a Nintendo entertainment area, a dedicated Lego Hall, plus exclusive kidswear colloborations with Clements Ribeiro and Celia Birtwell. The newly designed department is set to be the number one location for kidswear, with a 25 per cent increase in children’s fashion, toys, nursery and haberdashery
Other news in is that London Store Liberty is set to relaunch their childrenswear department, the store plans to open the department in February 2012 and feature brands such as Isabel Marant, Acne and Little Marc Jacobs.