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Day by Day Report Pitti Bimbo, January 2009

Posted: 19 March 2009
by Linda McLean

Pitti Immagine Bimbo 68, Fotezza da Basso, Florence

25 January 2009

The final day of Pitti Bimbo kicked off with a catwalk presentation of Winx clothing. Winx, for those not in the know, is a kid’s cartoon sensation aimed at girls. The collection introduced outfits tattooed in Winx branding and all a girl aged four to eight would love - pink, purple and sequins!

pitti Winx was the final show of the week, a week which many of the brands spoke positively about, some reporting that kidswear was up three percent year-on-year in Italy.

Pitti Bimbo put on a show to be reckoned with this season, and despite the gloom they also introduced a new-fangled section: Apartment. Dedicated to the demand for contemporary children’s fashion, collections featured included Little Marc Jacobs' increasingly popular line, Anne Valérie Hash, the queen of deconstruction’s miniature line, the pretty creations of Caramel Baby & Child, and ex Donna Karan woman’s wear designer Bonnie Young. Altogether there are 15 names housed in the Apartment section, which was modelled to look like a chic boutique hotel.

The highlights for the Junior team included the trend for all things sculptural – best in show was Cavalli’s floral offering and Moncler’s padded jackets. Tributes to the Twenties were also out in force and as were florals and prints, while Galliano displayed a silk dress plastered with his iconic newspaper print.

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Bonnie Young

Pitti Bimbo Spring 09


Pitti Bimbo Spring 09


24 January, 2009

More from Day Two…

Nolita Pocket showed a Russian peasant variation on their usual hippy vibe and Miss Grant had an upbeat show with lots of purple shiny padded jackets and plaid skirts with a rock-chick girl feeling, and a very girlie collection of printed satin floral puff dresses, feather and fur shrug tops, quilted coats in silk and velvet and chiffon party dresses in dusky pinks.

Replay & Sons followed with a funky cool collection featuring lots of biker styles, alpine patterned handknits, letter printed sheerlings and vivid colour combinations. Commenting on their return to the catwalk, Head Of Press Office Leila Cerullo said: "We feel it is very important to communicate a positive message - now more than ever - that we are still here and we are serious about the children's wear business."

Following this, Agatha Ruiz de la Prada put on her signature playful catwalk show in clashing primary shades of red and pink, with an art museum theme. Models wore quirky headpieces in the shape of easels with paintbrushes, as well as flamboyant hooped dresses and a full-length tutu. Agatha herself was there, too, sporting the same bright colours and a pair of lime green patent shoes.

Next, Elsy showed a comprehensive range with all the main trend stories and Diesel presented us with rock chic girls and workwear boys in leather helmets and jackets.

To end the day, Cyrus Company, who specialise in all-white nursery interiors, held a reception at their new boutique hotel, Hotel Home, where families are welcome. We were treated to fruit cocktails, mini bowls of soup and teddy-bear shaped cheese savouries, in the perfect and serene white surroundings, while chandeliers sparkled above us.

Coming soon: our closing report on selected highlights and some of our favourite collections.

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Calvin Klein

Pitti Bimbo Spring 09


Pitti Bimbo Spring 09

Nolita's backdrop

23 January, 2009

Following on from our report on the first day at Pitti Bimbo (see report below), the day continued with shows from Altana which showcased their new license Moschino, closely followed by Woolrich Kid and Lui Jo Junior and Kidspace.

The day ended with two highlight evening events. Monnalisa held their catwalk show at Florence's Otel Theatre, a quirky 80s-style disco and showed an evolution of their popular silhouette with puffed and layered check wool skirts and dresses, mixed with tartans. There were also touches of leopard skin print in accessories and trims. A black-and-flesh lace print was used for coats and jackets and reflected in knee-high boots. All were accessorised with chunky berets, gilt chain handbags and ruffled scarves.

Replay & Sons held a dinner and musical presentation at the cavernous Stazione Leopolda. Attendees were asked to pose for a photograph as they entered, which they were then surprised - some indeed horrified - to see projected on a 30-foot screen while they supped on delicious Italian wine and ate typical fare.

Day two began with a sharp drop in temperature. The first show of the day was Calvin Klein, whose minimal catwalk echoed the label's signature style. This featured shiny padded jackets and knitted pieces for boys and girls with the season's most popular colours: purple, grey, bottle green and navy. The show ended with all the models, including some giggly boys, in long knitted cream roll-neck sweater dresses. Very David Beckham. Look out for our report for more of the day's shows tomorrow.

22nd of January, 2009

Despite the economic downturn, the opening day of the Pitti Bimbo Children's Fashion Fair was buzzing.

There are more fashion shows than ever before on the calendar (14 in all) and a good selection of labels new to the fair that are now showing fashion for next Autumn/Winter.

The shows kicked off with Miss Blumarine, who showed from a sparkling winter-white catwalk with cut-out pine silhouettes framing the stage. Theirs was a fantasy enchanted collection of puffed and layered tulle skirts, angora sweaters encrusted with Swarovski crystals and fur trimmed padded coats and ponchos in shades of cream, silver, peach, salmon and rose with occasional accents of black.

Anna Molinari made a personal appearance on the catwalk and we met with her backstage afterwards to congratulate her on the collection.

Other labels showing today are Moschino, Woolrich, Lui.Jo Junior, Kidspace ( includes Iceberg and Parrot) Monnalisa with a Replay party event late tonight that we will report on tomorrow.

After a quick look round some other collections at the fair, we have discerned the following trend directions:
* Plaid and Tartan in varying sizes of check
* Frilled, pleated and bow-tied necklines
* Heavy knitted coats and jackets in mohair, angora and thick wool
* Berets, berets, berets
* Subtlel metallic brocades and quilted fabrics
* Twenties dresses * Medieval shaped sleeves and bodices

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Anna Molinari on the catwalk

Pitti Bimbo Spring 09

Pitti Bimbo Spring 09

Anna Molinari backstage

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Day by Day Report Pitti Bimbo, January 2009

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