Daily reports directly from the catwalk shows at the Pitti Immagine Bimbo Fair in Florence, Italy
Wednesday, 24 June
I Pinco Pallino: The first event of the Pitti Bimbo 69th exhibition in Florence began before the fair had even opened with a special dinner held by Laura Gucci at her home in the Florentine Hills for the designers of I Pinco Pallino, Imelda and Stefano Cavalleri.
A beautiful table was laid on the terrace where each guest received a signature floral decorated handbag to celebrate the 30th anniversary of business next summer, and to promote a new collaboration between I Pinco Pallino and students from the Fashion Institute of Technology in New York and the School of Design of the Politecnico of Milan.
It was the perfect start to the showcase of Spring/Summer 2010 new trends.
Thursday, 25 June
A slightly subdued Pitti opening this season, which is only to be expected, but it is still fairly busy with a total of ten catwalk shows and assorted presentations.
As has become the tradition, Miss Blumarine began the catwalk shows. With a backdrop wall covered in stunning lilac, pink and white wisteria, the show opened with denim pinafore full-skirted dresses, tailored coats and decorated smock tops over cropped leggings. The collection was full of ruffles on skirts, dresses, shoulders and tunics, which we are seeing as one of the most popular decorative features this season.
The busy day continued with a show by new label Billionaire Junior, firmly aimed at the wealthy and set upon a catwalk shaped like a super luxe yacht and backed by Formula One boss Flavio Briatore, this is a collection of smart casuals in red, white and navy for boys and girls, with specialist golf and tennis items, tailored cotton blazers and baseball style jackets. Notable items were the matching outfit and oversized sunhats for the girls.
Miss Grant continued the multi-ruffled theme adding in a liberal sprinkling of sequins. Then came the funky design label Replay & Sons, followed by Diesel who were celebrating their 25th anniversary of Diesel Kid. It was illuminating to see a timeline countdown on a huge screen featuring all the childrenswear campaigns since 1984.
While the clothes with a strong element of black were styled in rock star modes with girls in eyeliner and fishnet leggings and boys with cotton print bandanas.
The last event of the day took place in the stunning gardens of the Four Seasons new hotel where Monnalisa showed us full-skirted dresses and skirts worn with metallic leggings in gold, pink, silver and red. Luggage with Donald Duck gogos and a continuation of their boys' collection introduced last season.
This was followed by a wonderful buffet in the gardens for which we were grateful after a very busy non-stop day.
Friday, June 26
The first show today was Simonetta, and it opened with a fairytalesque film showing the flight (Mary Poppins style) of the opening outfit – from its creation in the design studio to its journey across the countryside and rooftops of Florence before finally making its appearance on the Pitti catwalk. Some novel items here included a clear plastic trench and layered dresses and skirts with denim shorts attached underneath.
Pretty summer floral prints or crisp white decorated dresses were often worn over jeans or silky parachute pants in khaki, navy or raspberry tones. The 'matching accessory with outfit' trend was seen again with a tropical print legging matched to an oversized beach bag. Other popular accessories were straw cowboy hats and trilby shapes.
The Levi's show which followed was a showcase for the 20 winners of their "Kids Tour 2009" – a three month tour round Italy to find the modelling stars of tomorrow. These children brought a fresh enthusiasm to Levi's range of casual hard-wearing denims.
The final big catwalk show of Pitti Bimbo was Calvin Klein, in which we were treated to the sight of workmen fixing the final letters onto the backdrop with extreme precision.
Featuring lots of white-on-white looks and crisp denim Calvin Klein is always a coherent collection, and once again the bag-plus-oufit trend was seen with a lettered print in both bag and skirt. There were also plenty of jersey cotton blazer jackets and shirtwaister dresse, confirming trends that we have seen earlier this week.
The emerging trends for Spring/Summer 2010 include:
* Frill, frills everywhere - from rara skirts to dresses, tops and handbags.
* Tailoring and details softened with more casual fabrics, such as jersey and velour.
* Mixed fabrics and clashing prints, decorated sun dresses and blouses.
* Accessories matching the print of the main outfit, including
straw bags and an abundance
of hats in the form of ska-style pork pie hats, trilbys and oversized floppy sunhats.
* White on white, fluoro colours and sunflower yellows.
* Prom and sundresses with a fifties demeanour, decorated with bows.
* Frilled cap sleeves and puffed shoulders.
* Metallic leggings and lurex layered under shorts, skirts and dresses
* Thongs, espadrilles, gladiator sandles, some with fringes, and silver boots.