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WINNERS Children's Fashion Newcomer Category 2017 | The Junior Design Awards

Finally, we can announce the winning newcomer awards for this year's Junior Design Awards

Posted: 2 August 2017
by Bonita Turner

The wait is finally OVER... we can reveal the BEST FASHION NEWCOMER AWARDS!

We're so pleased to finally announce the WINNERS for the Junior Design Awards 2017 Best Fashion Newcomer

The Junior Design Awards #JDA17 is one of the most esteemed accolades in the family lifestyle award arena, recognised by brands, clients and consumers alike - so it was no mean feat narrowing down these new, emerging and start-up brands.

This award by judged by the Junior editorial team and a host of highly respected judges (who you can read about here) - and by acclaimed knitwear designer and founder of The Bonnie Mob Tracey Samuel.

Tracey untimely oversaw this award, taking the time to really get under the skin of each entry and helping us narrow down who was deserving of these highly recognised awards. She said of judging the Best Fashion Newcomer category:

"I would be looking for a brand or label to offer something new to an already saturated market - it would need to be fresh, contemporary and unique."

We have awarded Platinum, Gold, Silver and Bronze as we felt this was a strong category and as Junior very much likes to support, encourage and nurture new talent we felt these 4 awards really cemented these new labels as the ones to watch!

What's more the Platinum winner will be invited to London for a special lunch with Tracey from The Bonnie Mob and the Junior editor for a fashion business mentoring session - but we have now decided to extend this to the gold winner also!

So, here we go the ones to watch and the winning brands in the Junior Design Awards Best Fashion Newcomer Category ARE: 




Launched in October 2016 by a mum of 2 from her home in Wales - British knitwear brand Mabli offers a collection of vintage inspired 100% 'extrafine' Merino Wool clothing and blankets, as well as cotton knee-high socks suitable from birth to six years.

The Mabli collection is the perfect balance of practicality and luxury - built on a concept that in order to appreciate the beauty in anything, it must be seen against it's opposite. So, simple skinny rib jumpers are teamed with chunky textured pants with braces and neutrals get partnered with striking rich brights.

With heavy vintage inspiration it's the timeless, wearable and beautiful current feel that made Mali stand head-and-shoulders above the rest. We believe Mabli will become synonymous for its Cabled Fisherman's Ganseys, bold traditional Welsh patterns and classic stripes.

Junior Judge and knitwear designer Tracey Samuel (from The Bonnie Mob) said "This spoke to my knitwear designer self - I adore the Welsh design and it's so well made. And fantastic branding too."

Fellow judges Gabrielle Spang (from Scandimini) added "Absolutely love this brand! Fantastic knits and designs" and Pearl Lowe (of Petite Pearl Lowe) said "Just gorgeous"


JDA 17 | best newcomer

JDA 17 | best newcomer

JDA 17 | best newcomer

JDA 17 | best newcomer


Contemporary, timeless and sophisticated are a few of the words we'd use to describe Kokori. This beautifully designed girls wear collection established in London offers minimal fuss with a refreshing take on how little girls want to dress.

Every garment has some form of unique and creative detail with the Kokori ethos being to produce a limited collection run but of the highest quality for 3-12 years old girls The muted, pastel colour-ways evokes the femininity, innocence and joyful simplicity of little girls in summertime.

The judges could clearly see its massive potential and appeal with Tracey Samuel (from The Bonnie Mob) saying, "A stunning capsule collection that hangs together well. Great tailoring and a lovely brand image.'

While fellow judges Gabrielle Spang (from Scandimini) added "What original design and fantastic cuts too.and Pearl Lowe (of Petite Pearl Lowe) said "Kokori- that's the one to watch!"


JDA 17 | Best newcomer

JDA 17 | Best newcomer

JDA 17 | Best newcomer

JDA 17 | Best newcomer


A unique English brand focusing on the very best of British craftsmanship, Kingdom of Origin offers beautiful pieces for girls with a vision is to inspire something different within the girlswear market.

Using only the finest British jersey and luxurious UK and European woven fabrics, its second collection is inspired by timeless British style and designed for girls with an adventurous spirit featuring key pieces like the Diana Tulip dress, the Maggie dungaree and the Kiera box coat.

Kingdom of Origin is also committed to providing a sustainable and ethical alternative to children’s fashion by supporting local artisans and ethical factories, aiming to improve the local economy and help revive classic British manufacturing by using skilled local seamstresses.


JDA 17 | best newcomer

JDA 17 | best newcomer

JDA 17 | best newcomer


Bumble & Ava is a fun, fresh and ethically made children’s clothing brand for babies and children up to 5 years old. And, it couldn't be any more off the starting block as its first collection launched in March 2017.

As a mother/daughter team who have brought together their skills of design and dress making, with a 3-generation family connection to Kenya they are very keen to promote a fair trade and community based business.

Bumble & Ava's next collection sees them printing their own fabrics and a collaboration with a prominent fashion illustrator ensuring the collection is completely unique and even more beautiful than the previous.

You read it here first.



JDA 17 | Best Newcomer

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WINNERS Children's Fashion Categories 2017 | The Junior Design Awards

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