Winner Best Children's Department - Selfridges
With its array of top designer labels, the children's department at Selfridges is where all the chicest little fashionistas shop
Selfridges' London store prides itself on showcasing an offering to encompass the very best of directional and covetable childrenswear. With an unrivalled edit of international fashion houses, inlcuding Gucci, Burberry, Ralph Lauren and Fendi, in sizes ranging from newborn to teen, the department positions itself as the capital's destination for must-have products and inspirational customer experiences.
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