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We talk fashion and childhood memories with Green Baby

We discover what inspires Ali Clifford, Head of Creative and Marketing for award winning eco fashion label Green Baby...

Green Baby SS11
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Hi Ali,

What is your job?

I head up all the Creative and Marketing department for Green Baby.

Do you have a nickname?

Not one I'm telling you about!

What did you want to be when you grew up?

I didn't want to grow up... but if I had to then I wanted to be an art teacher

What were your favourite pastimes as a child?

Hiding behind a cushion watching Dr.Who, drawing flower patterns over and over again, cutting out the outfits on the back of the Bunty comic.

At what age and how did you start to notice fashion?

Around the age of eleven, my mother made me circle skirts, and an 'Andy Pandy' jumpsuit (much like the one in our Green Kids SS11 collection!) for school discos; whilst everyone else was shopping at Clockhouse at C&A

What was your favourite thing to wear as a child? 

A pair of rust-coloured corduroy culottes, with an 's-belt' which my dad bought from Jackson's for me (the infamous 'Jackson's Corner' in Reading)

Who would you most like to design an amazing creation for?

Soren Lorenson - or actually, maybe Pippi Longstocking!

What is your hot fashion tip for winter 2011?  

Woodland winter graphics... Bold graphics...Ultra violet is the colour for girls in stripes and prints and scary woodland creatures for the boys

Can you tell us a joke…

My 6-year-old's favourite:

*What do cows have for breakfast? *I don't know, what DO cows have for breakfast?  *Moooosli of course!* ...followed by much giggling!

Thanks Ali!

Make sure to check out Green Baby online

Green Baby won our Best Sleepwear category and was highly commended in our Eco Fashion category, as part of the Junior Design Awards 2011

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