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We meet the lady behind Little Joule

We chat with Head of Design at Little Joule, Laura Douglas; a girl with a passion for fashion




Little Joule SS11
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Hi Laura,

Where did you grow up?

The Leicestershire Countryside.

What is your job?

Head of Design.

What did you want to be when you grew up?

Dorothy from the Wizard of Oz.

What were your favourite pastimes as a child?

Gymnastics and playing the piano.

At what age and how did you start to notice fashion?

My father always had a great eye for fashion and so from a very young age we used to shop together so it’s always been something I’ve had a big passion for.  

What was your favourite thing to wear as a child?

I always remember I had a pink sweater dress that I used to wear with white tights and a pair of suede brogues bought from Trickers in Northampton.

Who would you most like to design an amazing creation for?

Jamie Oliver’s kids would be great to design a range for their brilliantly eccentric names could serve as inspiration for the collection.

What is your hot fashion tip for winter 2011?

Joules’ new AW11 Girlswear range is really beautiful and something we’re really proud of. The knitwear pieces are standout for me either the Fairisle dresses  or our intarsia (a knitting technique) bulldog complete with crown...

Can you tell us a joke…

What do you call a Deer with no eyes?  I’ve no idea...   That was really poor I apologise!

Thanks Laura

Did you know... Little Joule won our 2011 award for Best UK Fashion Brand?


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Little Joule, best uk fashion, uk, fashion, junior design awards, design awards, Q&A, interview, Laura Douglas
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