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The Shivali by Mamami

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The Shivali £289 by Mamami  

Brand ambassadors

Sophie Ellis-Bextor, DJ Lauren Laverne

It Bag credentials

A relaxed, squishy leather tote with taste, reminiscent of the Laviat by Balenciaga – the leader of pared down It Bag chic – meets the Mulberry Bayswater, which is famed for its chic exterior coverings. 

Mummy must-haves

Changing mat; padded bottle holder; zip opens all the way around the bag to enable quick-find in case of emergency; five clear internal pockets; water-resistant and wipe-clean inside and out.

Judges’ comment

“The exterior is so chic you’d never guess that it was hiding so many practical features inside.”

Today's parents demand impeccable style in everything, even down to a designer changing bag, or rather; 'Baby's First It-Bag'

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