The Ikat Tapestry Slouch Tote £99 by OiOi
Brand ambassadors
Cate Blanchett, Dannii Minogue, Tess Daly
It Bag credentials
Made from 100 per cent certified organic cotton, the OiOi has all the eco-friendly credibility of a sell-out Anya “I’m Not A Plastic Bag” Hindmarch. Its zippy red and white tapestry print gives real stand-out-from-the-crowd presence à la Monogram Multicolore Louis Vuitton, designed by the Japanese artist Takashi Murakami.
Mummy must-haves
Changing mat; bottle holder; stroller straps.
Judges’ comment
“A striking and stylish changing bag with eco-friendly credentials and plenty of room – it’s a hat-trick!”
Today's parents demand impeccable style in everything, even down to a designer changing bag, or rather; 'Baby's First It-Bag'
