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Tails and Tales: Best Emerging Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

"Merging together storytelling and clothing in one, Tails and Tales presents an innovative concept that celebrates the magic of childhood.  Each collection introduces a new adventure, inspired by fairy tales.

Fairy tale stories are an inevitable part of childhood: it feeds imagination, opens doors to discovery and self-expression, and unravels the magic realm of characters into the real world.

Tails and Tales’ first season is inspired by Alice’s Adventures in Wonderland’s main characters of Alice, the Queen of Hearts and the Mad Hatter. 

With a focus on design and practicality, using high quality fabrics and trimmings, each item is designed to keep kids entertained and parents happy.  They combine high quality longevity with style and versatile fun.  Tails and Tales’ range allows kids to reflect their personalities but is flexible enough to be worn as everyday items of clothing.

The Tails and Tales collection has been inspired by stories and fairy tales from around the world but with specific attention to detail and quality: a combination not readily accessible in the current children’s wear market.  

Each of our garments promises to provide an inspired hidden story and adventure, ready to be taken on and sculpted by a child’s own imagination.  We think our brand of design and practicality will give parents a product that combines high quality longevity with style and versatile fun.  We are aiming to inspire, feed imagination and open up a child’s self-expression and discovery."

Judges Comments:

"What a magical collection! A brilliant discovery within the world of children's fashion, which can sometimes be flooded with too much 'mini-me' style. This is a return to the best of childhood imagination. And the clothing is of the highest quality - beautifully made and so versatile. We can't wait to see the next collection."

Where to Buy:

www.tailsandtales.co.uk

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