Shortlisted Best Online Fashion Retailer 2012 - Lands' End Kids

Despite being a household name in the US, Lands' End Kids is a relative newcomer to the UK market, launching autumn/winter 2010. The central premise of the range is to 'let kids be kids'. Graphic T-shirts celebrate animals, creepy crawlies and Americana, while girls' skirts and dresses feature built-in shorts, allowing them to join in with the rough and tumble with no loss of modesty. Lands' End pride themselves on the quality and durability of their clothing and the excellence of their customer service.