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River Island Mini: Best Baby High Street Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

River Island’s Mini range launched in May this year offers affordable, cool and fun fashion made just for little ones, ages 0 months to 3 years. The 100 piece range is a comprehensive selection of style-led pieces for new-borns to 3 year-olds, the collection mimics the current River Island trends, continuing to take its influence from the strong offer we have on the older girls and boys ranges at River Island Kids. It’s the ultimate destination for the most stylish tiny tots around. 

•The range launched in May this year has been a huge success. Initially stocked in 25 stores and will be in 100 stores by the end of the year. At launch performance the range far exceeded expectations with many styles sold out in the first few days.

•The ranges are aimed to appeal to a fashion savvy customer who knows what's on trend. It is built on the concept of a 'mini me' collection, which sees key trends filtered down from our older kids collections as well as the men's and women's ranges.

• From practical essentials to adorable outfits for special occasions, River Island ‘Mini’ has it covered with prices ranging from £6-£20. With baby grows and sleep suits in an array of colours and prints plus a selection of toys, socks and bags 

• Whether it be the parents doing the shopping or friends and family buying as gifts, we believe our customer is loyal to River Island and recognizes great design with a unique 'river’ twist.

Judges Comments:

Where to Buy:

www.riverisland.com

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