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Rachel Riley: Designer Fashion Brand of the Year, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

"We are a British brand, based in central London. We design, manufacture, and sell, via retail and wholesale, luxury classic children and baby clothes, and a small ‘mother match’ collection. We design our own prints inspired from my personal collection of vintage fabrics, and use hand-work for smocking and embroidery and other traditional techniques such as knitted intarsia, all using soft fine fabrics & yarns. We established our company nearly 20 years ago. Our collections are sold online, in our three stand-alone shops, two in Central London and one on Madison Avenue in New York, and to 90 stockists worldwide."

• International appeal:  We have attended trade shows in New York, Los Angeles, Dallas, Atlanta, London, Paris and Japan. We sell to some of the top stores worldwide, including Selfridges, Harrods, Bergdorf Goodman, Saks Fifth Avenue, Barneys & Takashimaya.  Last year we participated in the Shenzhen Apparel Fair, our first approach into the China market.

Judges Comments:

"Another fantastic year for one of the country's best children's fashion designers. Rachel's vision of timely yet classic design has never wavered and the brand is growing ever stronger thanks to her passion for quality garments and imaginative prints."

Where to Buy:

www.rachelriley.co.uk

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