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Rachel Riley: Best UK Fashion Brand, Junior Design Awards 2014 WINNER

What the brand says, what the judges thought and where to buy...




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They Say:

"We are a British brand, based in central London. We design, manufacture, and sell, via retail and wholesale, luxury classic children and baby clothes, and a small ‘mother match’ collection. We design our own prints inspired from my personal collection of vintage fabrics, and use hand-work for smocking and embroidery and other traditional techniques such as knitted intarsia, all using soft fine fabrics & yarns. We established our company nearly 20 years ago. Our collections are sold online, in our three stand-alone shops, two in Central London and one on Madison Avenue in New York, and to 90 stockists worldwide."

• Royal approval: We were honoured to see Prince George wearing our outfits on four different occasions, including his two Official Engagements. As ‘the most influential toddler in the world’ this has brought significant press interest to our company. The arrival of the Royal baby has reinforced the importance of family values and traditional children’s clothes

Judges Comments:

"What an amazing year Rachel Riley has had: with the reopening of her London Marylebone high street shop, the introduction of a number of amazing new prints and Prince George being photographed in many of her designs. Rachel Riley is the undeniable winner of the Best UK fashion category since she displays a great eye for classic childrenswear design and has been immoveable in her brand identity of timeless, excellent quality fashion for children ever since she started the label. For Rachel, vintage, or classic, style is not a trend; but rather the constant inspiration behind her designs. Rachel Riley is a true British treasure."

Where to Buy:

www.rachelriley.co.uk

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