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Rachel Riley: Best Baby Designer Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

"We are a British brand, based in central London. We design, manufacture, and sell, via retail and wholesale, luxury classic children and baby clothes, and a small ‘mother match’ collection. We design our own prints inspired from my personal collection of vintage fabrics, and use hand-work for smocking and embroidery and other traditional techniques such as knitted intarsia, all using soft fine fabrics & yarns. We established our company nearly 20 years ago. Our collections are sold online, in our three stand-alone shops, two in Central London and one on Madison Avenue in New York, and to 90 stockists worldwide."

• New product design:  On the announcement that a Royal baby was due, we designed a ‘Heritage Collection’ to present at the January shows and deliver in-store to coincide with the birth. This collection, featured on ABC news in America and was selected by Harrods for the childrensfloor display."

Judges Comments:

"What a fantastic year Rachel has had with her beautiful baby wear collection. Prince George being photographed in a fair few outfits has certainly brought this brilliantly British brand to the fore, and deservedly so. We love the print designs, which are stunning this season, and the quality is consistently excellent."

Where to Buy:

www.rachelriley.co.uk

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junior design awards, 2014, junior, junior magazine, results, entrants, judges, rachel riley, baby, prince george
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