What is your name and job title?
Marion Reynolds, Creative Director, Pale Cloud.
What did you love to wear as a child?
My parents tell stories of me getting up early so I could dress myself in my favourite dresses to go out and play before they woke up!
What’s so great about children’s fashion?
That children are able to express themselves though clothing; I love to see them styling their own outfits!
What are the highlights of your autumn winter 2014 collection?
I have many favourites in our Autumn Winter 2014 Collection and it is the collection I am most proud of to date. If I had to pick one, it would be the lining in the outerwear. We just love to see the delighted faces when the girls open the coats for the first time!
How important is it to keep up with changing fashion trends?
We don’t follow fashion; we make fashion!
What makes your brand stand out in today’s growing childrenswear market?
Everything we do is focused on ensuring honest quality reaches the customer. For instance, I will personally hand pick a single fabric quality from hundreds available for a single garment. Each garment in a collection will have its fabric or yarn selected to suit its design. How it feels and falls is one of the first things I consider. At every stage of development, the same care and attention to detail is applied to make sure what the girl ends up wearing is perfect.
This does not make Pale Cloud stand out immediately in a flash bang sort of way but one happy customer after another is separating us from Fast Fashion