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Pale Cloud: Designer Fashion Brand of the Year, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

Pale Cloud is a brand dedicated to the expression of style through those we love the most, our children.

High quality fabrics and yarns are used to bring to life the fashion forward styles of our Creative Director and Founder, Marion Reynolds.

Marion was born and raised in Oslo. She graduated from the premier French Design University, Esmod, in 1999 with a first prize for her final catwalk project.

Pale Clouds commitment to detail, quality and fashion has ensured rapid expansion with our collections hanging next to the most respected designer brands in the finest department stores and boutiques worldwide. 

For our Creative Director, Marion Reynolds, Fashion is what she feels inside. She does not use fashion-forecasting websites to decide what colours to use, every season is designed from scratch and we do not use pattern blocks; each style is tailored individually for each of our 6 sizes from 4 to 14 years.

Fabrics play a very important part of our design process with some the textures in our Autumn Winter 2014 Collection being the most beautiful we have used. Look out for the Hammered Silk Satin of the Harlow Dress.

The AW14 feature print is the circus horse. One of the most technically challenging tasks for this collection was producing this print in a large format for the lining of the jackets and coats. The coats are all beautiful in their own right but when you open them and see this print, you are taken to another level.

Many brands talk about attention to detail but what does it really mean? At Pale Cloud, every detail of the garment is meticulously designed and perfected; just look on the inside!

We are honored by the number of celebrity mothers who are choosing to dress their daughters in Pale Cloud styles. They include Angelina Jolie, Kourtney Kardashian, Sarah Jessica Parker, Anja Ambrosio, Jessica Simpson and Jessica Alba. Some fathers too, Sean ‘Diddy’ Combs and Tom Cruise but we are not so sure they really make the decisions. Three Royal households also dress their Princesses in Pale Cloud; British, Norwegian and Danish. 

Judges Comments:

Where to Buy:

www.pale-cloud.com

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