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Pale Cloud: Best Girls' Designer Fashion Brand, Junior Design Awards 2014 WINNER

What the brand says, what the judges thought and where to buy...

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They Say:

"Pale Cloud is a brand dedicated to the expression of style through those we love the most, our children. High quality fabrics and yarns are used to bring to life the fashion forward styles of our Creative Director and Founder, Marion Reynolds.

Pale Cloud's commitment to detail, quality and fashion has ensured rapid expansion with our collections hanging next to the most respected designer brands in the finest department stores and boutiques worldwide. 

Marion does not use fashion-forecasting websites to decide what colours to use, every season is designed from scratch and we do not use pattern blocks; each style is tailored individually for each of our six sizes from age 4 to 14 years.

The AW14 feature print is the circus horse. One of the most technically challenging tasks for this collection was producing this print in a large format for the lining of the jackets and coats. The coats are all beautiful in their own right but when you open them and see this print, you are taken to another level.

We are honored by the number of celebrity mothers who are choosing to dress their daughters in Pale Cloud styles. They include Angelina Jolie, Kourtney Kardashian, Sarah Jessica Parker, Anja Ambrosio, Jessica Simpson and Jessica Alba. Some father too, Sean ‘Diddy’ Combs and Tom Cruise but we are not so sure they really make the decisions. Three Royal households also dress their Princesses in Pale Cloud; British, Norwegian and Danish."

Judges Comments:

"Another stunning collection from a brand which has quickly developed a strong presence in the girls' fashion market. Superb quality with pretty, and memorable, details. Beautifully made with a strong fashion element. Things like a printed lining of a coat are details that a little girl will treasure"

Where to Buy:


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