What is your name and job title?
Emma Davison – Designer and Owner of Olivier Baby and Kids.
What did you love to wear as a child?
My mother has a great sense of style so as a child my wardrobe was full of beautiful true to the era smock dresses, peacoats and fun bonnets, this has been a huge inspiration to my ranges.
How do you think the birth of Prince George, and now the news of a second royal baby, has affected people’s views on children’s fashion?
The Duchess has such great style, which has been reflected in the way she dresses Prince George. I love the fact he wears traditional British brands, it has really helped to raise the profile of British fashion for children both nationally and internationally.
What are the highlights of your autumn winter 2014 collection?
This season we have introduced some really gorgeous rich new colours and stiches to our cashmere range. The new hand kitted shawl collar jumper looks great with the star hats and snoods. We have added bright new colours to our popular heart and star cardigans plus really lovely new accessories.
How important is it to keep up with changing fashion trends?
Olivier Baby and Kids is a very traditional brand but our designs are fun and fresh. Recent fashion trends have been inspired by vintage looks and have reintroduced some lovely fabrics and colours.
What do you say to people who say there aren’t enough good fashion choices available for boys?
One of the main reasons why my sister and I started Olivier Baby and Kids was because we struggled to find exciting new clothes for our boys. The choices were either mass produced clothes or not very inspiring. Our ranges are fashionable and fun but we know they need to be wearable and comfortable. Cashmere knitwear really is incredibly warm and hard wearing, if looked after properly it can endure the toughest of tests - tree climbing, tractor riding, even the most rigorous game of rough and tumble.
Where do you find design inspiration?
For the Autumn Winter 2014 collection a lot of inspiration was found on numerous walks in the woods with my children. The fabulous colours and tones are so rich at this time of year and have complemented this season’s cashmere range. The stiches have evolved from some lovely vintage pieces that I had as a child but I have to say most of my inspiration is found watching my own children grow up with fun and happiness, after all, that is what childhood should all be about!
If you could be a child again just for one day, what would you do and what would you wear?
I would wear a vintage smock dress belonging to my grandmother with warm cashmere tights and a cashmere cardigan, maybe even a tiara and beads! I would have to invite all my all my friends round for a tea party and stay up all night giggling!
Why did you enter the Junior Design Awards?
These awards are so prestigious and have recognised some amazing brands over the years. I love the website and find the fashion news is so current and accurate. I also love what Junior stands for and we are thrilled to be part of these awards.
What do you predict for the future of children’s fashion?
I think we will see an introduction of more traditional fabrics including velvet. I think designs are being inspired by vintage pieces. But I think the most important thing is fashion needs to mirror what childhood is all about, which is fun and happiness.