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Notsobig: Best Online Children's Fashion Retailer, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...

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They Say:

Notsobig, named after Roald Dahl's imaginary crocodile, is an independent boutique based in the leafy village of Highgate, London. Parents from all over the world can find our carefully selected pieces in our online store with a fresh new identity. Notsobig stocks everyday and special occasion childrenswear and gifts by established designers as well as supporting exciting new talent. Each product is personally chosen by founder Jane Wiles on her travels to find unique pieces. Her philosophy is that children should be children for as long as possible and clothes should reflect their personality whilst being stylish, comfortable and fun.

- We were honored to win Best Independent Boutique in 2012 and 2013. Since launching our re-designed website this month, we would be delighted to receive recognition for an integral part of our boutique, reaching style conscious parents all over the globe.

- Our founder Jane travels all over the world sourcing unique, fun and eclectic children’s fashion, to bring together a selection of products with a focus on quality and craftsmanship to our Highgate boutique, now easily accessible online.

- The attention to detail applied to our store interior is extended to the design of our website, with a clean aesthetic for parents with an eye for exquisite style.

- For customers who like to browse in our bijou store, we ensure their shopping experience is positive and rewarding. So it was important we emulate this in our online shop by making finding, choosing and purchasing as easy as possible. We love to help so if you are looking for something specific, contacting us online for personal advice is easy and quick. Our aim for our website is to avoid the feel of a large department store online but rather an online boutique, offering selective boutique brands.

- We despatch anywhere in the world and all purchases are individually wrapped in beautiful tissue and tulle in our shop. Retaining this personal touch when selling online is a key part of the ethos of Notsobig.

Judges Comments:

"Another much-deserved win for Jane and her lovely boutique. Notsobig stocks lots of our entrants in the Award 2014, including Rachel Riley, Pale Cloud and Belle Enfant. It's a wonderful place to find brands that would otherwise prove difficult to discover - Jane has done the legwork!"

Where to Buy:


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