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Mothercare: Best UK children's fashion brand 2014 - HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

"Mothercare is a global parenting retailer that has been caring for parents for over 50 years. With over 1200 stores in 63 countries, Mothercare is loved and trusted by families across the world. Our experience means we understand the highs and lows of parenting and know how to make life easier for young families. We provide parents and parents-to-be with everything they need in one place, offering the best quality and most innovative products, from pregnancy, premature all the way up to 10 years.

Mothercare believes the difference is in the detail and that’s why we invest in creating each product with care. We use our fifty years of specialist insight to select a wide range of products that have a compelling mix of strong design and exceptional quality - all at great value for money.

Mothercare fashion ranges all the way from premature up to 10 years, offering quality fabrics and constructions and trend-led designs at price points to match each of our customer’s budgets. Collections range from uber value printed tees at £2.50 to collections featuring more elaborate techniques and details for around £10 and our in-house designer collection with Myleene Klass and Jools Oliver. Mothercare fashion has ranges to suit all tastes and styles and price points to suit all budgets.

Our designers take inspiration from trade shows, catwalk shows and from visiting the style capitals of the world to create the best and most diverse children’s fashion collections in the UK.

Mothercare stores are parent and child friendly and our sales advisor's are trained to offer expert advice giving parents peace of mind that the purchase decisions they make are right for them.

Judges Comments:

"A surprisingly fashion forward collection from the much-loved British institution that is Mothercare. Striped blazers and furry gilets for girls and cool photographic print T-shirts for boys and girls are highlights. Pretty patterns and cool silhouettes are a brilliant addition to a brand that is trusted by parents to provide good quality fashion."

Where to Buy:

www.mothercare.com

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