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Mothercare: Best Girls' High Street Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

"Mothercare is a global parenting retailer that has been caring for parents for over 50 years.  With over 1200 stores in 63 countries, Mothercare is loved and trusted by families across the world. Our experience means we understand the highs and lows of parenting and know how to make life easier for families. 

Mothercare fashion ranges all the way from premature up to 10 years, offering quality fabrics and constructions and trend-led designs at price points to match each of our customer’s budgets. Collections range from uber value printed tees at £2.50 to collections featuring more elaborate techniques and details for around £10 and our in-house designer collection with Myleene Klass and Jools Oliver. Mothercare fashion has ranges to suit all tastes and styles and price points to suit all budgets.

Our designers take inspiration from trade shows, catwalk shows and from visiting the style capitals of the world to create the best and most diverse children’s fashion collections in the UK."

Judges Comments:

"We are really excited about the new trend led direction the designers at Mothercare are taking. Retaining all of the quality you would expect from the beloved British brand, you can now find some stand out, stylish pieces at Mothercare girlswear in the mainline collection as well as within the guest designer labels."

Where to Buy:

www.mothercare.com

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