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Mothercare: Best Boys' High Street Fashion Brand, Junior Design Awards 2014 SHORTLISTED

What the brand says, what the judges thought and where to buy...




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They Say:

"Mothercare is a global parenting retailer that has been caring for parents for over 50 years.  With over 1200 stores in 63 countries, Mothercare is loved and trusted by families across the world. Our experience means we understand the highs and lows of parenting and know how to make life easier for families. We provide parents and parents-to-be with everything they need in one place, offering the best quality and most innovative products, from pregnancy, premature all the way up to 10 years. Mothercare fashion can be bought online via www.mothercare.com and on the award winning iPhone & android app."

- Mothercare believes the difference is in the detail and that’s why we invest in creating each product with care. We use our fifty years of specialist insight to select a wide range of products that have a compelling mix of strong design and exceptional quality - all at great value for money.

- Our designers take inspiration from trade shows, catwalk shows and from visiting the style capitals of the world to create the best and most diverse children’s fashion collections in the UK.

Judges Comments:

"Great value for everyday fashion for boys, the winter boys collection has been much improved in terms of design while retaining the Mothercare quality. Eye catching and cool, parents trust the brand and boys will enjoy wearing it."

Where to Buy:

www.mothercare.com

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junior design awards, 2014, junior, junior magazine, results, entrants, judges, mother care, boys, fashion
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