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Mothercare: Best Baby High Street Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

"Mothercare believes the difference is in the detail and that’s why we invest in creating each product with care. We use our fifty years of specialist insight to select a wide range of products that have a compelling mix of strong design and exceptional quality - all at great value for money. For baby fashion Mothercare goes the extra mile using, 100% cotton, enclosed toe safe feet, nickel free poppers and full popper opening for easy dressing, integral scratch mitts up to 6 months and slip resistance soles from 9 months

- Mothercare baby fashion ranges all the way from premature up to 18months , offering quality fabrics and constructions and trend-led designs at price points to match each of our customer’s budgets. Collections range from uber value printed tees at £2.50 to collections featuring more elaborate techniques and details for around £10 and our in-house designer collection with Myleene Klass and Jools Oliver."

Judges Comments:

"Cute, cosy baby fashion with the added 'awww' factor. Parents can shop safe in the knowledge that at Mothercare they will be buying a good quality product and now, with an influx of some new designers, some trend led pieces for winter, too."

Where to Buy:

www.mothercare.com

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junior design awards, 2014, junior, junior magazine, results, entrants, judges, mothercare, baby
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