What is your name and job title?
Lou Grebby, Girlswear Designer at M&S
What did you love to wear as a child?
I had a bright pink jumpsuit with a white zip, which I loved.
What’s so great about children’s fashion?
Cute - you can have a lot of fun with it, and it is always evolving.
What are the highlights of your autumn winter 2014 collection?
Highlights are the introduction of a fashion range in black, white and pink, and our fun Christmas jumpers, with a fashion twist – lots of sequins and sparkle.
How important is it to keep up with changing fashion trends?
We need to be aware of trends in kidswear. Fashion evolves and now kids want to be 'mini-mes'. We look to produce great everyday wearable clothes, with a nod to fashion.
What makes your brand stand out in today’s growing childrenswear market?
Attention to detail - signature pints, great quality, and easy for mum as everything is machine washable.
Where do you find design inspiration?
From vintage fashion, friends children, catwalks, and inspirational shopping in places such as Tokyo, New York and Paris.
Do you avoid making girls’ fashion overly ‘girly’? If so, how?
There is a balance, we always need pretty prints but at the same time, not everything needs to be in pink.
Why did you enter the Junior Design Awards?
It is a prestigious award, and recognises great achievements.
What do you predict for the future of children’s fashion?
It is an exciting time for kidswear. We want to be modern and current, but at the same time we need to add a touch of classic. Celebrities are having a growing influence on kids fashion and this is attracting more designers into kids fashion.