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Marks & Spencer Q&A - Best Boys' High Street Fashion Brand 2014 - HIGHLY COMMENDED

We meet the designer behind the 2014 Junior Design Award Highly Commended entry




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What is your name and job title?

Michelle Evans – Designer Boyswear

What did you love to wear as a child?

A 101 Dalmatian reversible hoody and a pink polka dot puff ball skirt

What’s so great about children’s fashion?

There is a huge diversity within children’s fashion it’s a very competitive market so brands are constantly reinventing themselves and pushing the boundaries with their products.

The best thing about children’ s fashion is that you get to have lots of fun with the product.

What are the highlights of your autumn winter 2014 collection?

A London-inspired occasion wear collection. Novelty knits with humour and innovations and fun graphic T-shirts with interactive elements

How important is it to keep up with changing fashion trends?

Very, but we also try and create an element of fun that is unique to M&S

What do you say to people who say there aren’t enough good fashion choices available for boys? 

I think it’s never been a more exciting time for boyswear. There is so much choice and variety in product. It’s a really exciting season for colour and pattern.

Where do you find design inspiration? 

Inspiration is everywhere, from vintage shops to art exhibitions, inspirational cities such as Tokyo, New York, Paris and LA. Trend forums and fashion fairs. The unexpected can inspire something amazing

If you could be a child again just for one day, what would you do and what would you wear?

I’d probably hang out with my Nan, she was amazing. She loved glitter and sparkle and being creative. She always wore a biker jacket, sequined animal aop tee and skinny jeans, so maybe I’d rock her mini me look.

Why did you enter the Junior Design Awards?

It’s a prestigious award that the team and I would be proud to be a part of

What do you predict for the future of children’s fashion? 

More mini-me, lots of innovations, technology inspiring the catwalks and becoming more intertwined in fashion.

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