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Marks & Spencer: Best Children's Fashion Department, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

"Founded in 1884, M&S has grown from a single market stall to an international, multi-channel retailer. We sell stylish, high quality, great value clothing and home products, as well as outstanding quality food, responsibly sourced from around 3,000 suppliers globally."

- We pride ourselves on creating vibrant, upbeat and stylish kidswear with character that appeal as equally to kids as to their discerning parents. Designed with fun, as much as fashion, in mind, our kids collections are teaming with humorous touches, together with clever and engaging, market-leading, innovations. 

- AW14 Girlswear sees cute colour pops and conversational prints play with graphic checks in ‘Paper cut-out’ whilst heritage mixes exquisite fairisles with charming retro British ditsys and florals. AW14 boyswear is ‘Future Proof’ with a vibrant futuristic feel as space, sports and science inspire daywear, outerwear and accessories. While adventurous little heroes will love the metaphorical creatures and washed rugged denim of ‘Urban Warriors’.

- Clever technical innovations and finishes such as Stain Away™ and Stay New™ help our clothing to stay looking new for longer, reducing bobbling and colour fading, while Stormwear+™ on our outerwear and accessories helps to repel rain, dirt and oil, meaning less work for busy mums, and great value, cost-effective, clothing that’s built to last. 

Judges Comments:

"M&S has really upped it's game in terms of trend led pieces for kids, while keeping the same high level of quality that parents would expect. We feel that the winter 2014 season is a game changer for the brand and hopefully it will be a step towards parents choosing it as a fashion destination for the whole family."

How to Buy:

www.marksandspencer.com

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