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Marks & Spencer: Best Boys' High Street Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

"Founded in 1884, M&S has grown from a single market stall to an international, multi-channel retailer. We sell stylish, high quality, great value clothing and home products, as well as outstanding quality food, responsibly sourced from around 3,000 suppliers globally." 

- We pride ourselves on creating vibrant, upbeat and stylish kidswear with character that appeal as equally to kids as to their discerning parents. Designed with fun, as much as fashion, in mind, our kids collections are teaming with humorous touches, together with clever and engaging, market-leading, innovations. 

- AW14 boyswear is ‘Future Proof’ with a vibrant futuristic feel as space, sports and science inspire daywear, outerwear and accessories. While adventurous little heroes will love the metaphorical creatures and washed rugged denim of ‘Urban Warriors’.

- From Autograph’s perfectly crafted AW14 collection for boys ‘Polished’ mixes 40’s-inspired smart tailoring, shapes that have been carefully considered to reflect key seasonal trends, with sophisticated jacquard knits for a designer luxe mood, within reach. 

- Clever technical innovations and finishes such as Stain Away™ and Stay New™ help our clothing to stay looking new for longer, reducing bobbling and colour fading, while Stormwear+™ on our outerwear and accessories helps to repel rain, dirt and oil, meaning less work for busy mums, and great value, cost-effective, clothing that’s built to last. 

Judges Comments:

"A change of direction in design for boyswear at M&S has made the department much more of a shopping destination. We challenge anyone to leave saying there isn't any exciting fashion for boys - here, it's available in reams."

Where to Buy:

www.marksandspencer.com

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