"Little Bird is an iconic lifestyle brand, inspired by Jools' own nostalgic childhood memories. Using bright fun unisex colours, timeless prints and bold graphics, little bird captures the innocence of a time gone by when life was a little simpler, you made your own fun, created memories and clothes were shared and handed down.
Little Bird evokes memories and emotions with its nostalgic feel and creates a true connection with the customer. Happy innocent childhood memories are what we all want for our own children, not growing up to fast and treasuring every minute of the adventure.
Careful attention is given to the smallest of details to create a real authentic product.
Ever evolving, you never know what to expect with the collection, we are always looking to add unexpected and exciting products, Little Bird offers something totally unique in the British retail environment.
We take risks with prints, colours and graphics, pushing the limits of our memories to uncover things we once treasured as children but were long forgotten
Little Bird encourages a new way of dressing, wearing stripes with florals, layering shirts over tees, boys and girls sharing styles, dressing how you feel, wearing what makes you feel happy and putting it together in a way that makes you unique."
"It feels like taking a giant step back into the sixties! Jools has pressed further on with retro inspiration for this winter collection, which certainly makes it stand out. Rainbows galore, over wellie boots, gilets and dresses. We love the Peter Pan collars for girls and the bright yellow trousers for boys."
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