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Little Bird by Jools Oliver: Best Boys' High Street Brand, Junior Design Awards 2014 SHORTLISTED

What the brand says, what the judges thought and where to buy...




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They Say:

"Little Bird is an iconic lifestyle brand, inspired by designer Jools Oliver's own nostalgic childhood memories. Using bright fun unisex colours, timeless prints and bold graphics, Little Bird captures the innocence of a time gone  by when life was a little simpler, you made your own fun, created memories and clothes were shared and handed down."

- Little Bird evokes memories and emotions with its nostalgic feel and creates a true connection with the customer. Happy innocent childhood memories are what we all want for our own children, not growing up to fast and treasuring every minute of the adventure.

- Careful attention is given to the smallest of details to create a real authentic product.

- Ever evolving, you never know what to expect with the collection, we are always looking to add unexpected and exciting products, Little Bird offers something totally unique in the British retail environment.

- We take risks with prints, colours and graphics, pushing the limits of our memories to uncover things we once treasured as children but were long forgotten. 

- Little Bird encourages a new way of dressing, wearing stripes with florals, layering shirts over  tees, boys and girls sharing styles, dressing how you feel, wearing what makes you feel happy and putting it together in a way that makes you unique. 

Judges Comments:

"A striking collection from Jools, with a distinct nod to the sixties. Very individual designs based on vintage inspiration - cute, colourful, bold and full of rainbows." 

Where to Buy:

www.mothercare.com

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