"Isabella Oliver was founded in 2003 by Geoff van Sonsbeeck and his wife, Baukjen de Swaan Arons when they saw a gap in the market for a brand that offered beautifully cut maternity designs in flattering fabrics that complement the curves of pregnancy. It originated as a premium online maternity fashion company in the UK and has rapidly expanded its international customer base in some of the most competitive markets in the world. The brand has been recognised by the World Retail Awards and honoured with a prestigious Queen’s Award.
Pregnancy. After. Forever - Isabella Oliver understands that buying a pregnancy wardrobe is an investment and so the design is taken very seriously, creating a collection that can be worn well beyond 9 months. The PAF system is listed on every item on the website, highlighting pieces that can be worn during pregnancy, after (including nursing) and forever.
Tried and tested – Isabella Oliver creates collections that make the wearer feel confident and beautiful. With a focus on effortless dressing, each piece is designed in-house and extensively trialled employing new techniques, premium fabrics and key details to ensure maximum versatility, longevity and quality.
Pioneering – With its superior quality and unsurpassed styling capability, Isabella Oliver is famed for its pioneering use of pregnancy-friendly jersey. Their signature wrapping and ruching technique which has been emulated by many over the years is designed to hug the bump to fit, flatter and feel secure.
Innovation – In 2014 Isabella Oliver introduced its eStylist service. Customers can participate in either a live, interactive session using their computer and a webcam or email the eStylists with their wardrobe dilemmas and style questions.
Endorsements – Since 2003, Isabella Oliver has acquired an A-list celebrity following with key wearers of the brand including Gwen Stefani, Halle Berry, Kate Winslet, Jessica Alba and Angelina Jolie.
"Isabella Oliver stand out head and shoulders above in terms of forward-thinking maternity design. As well as being on trend, it also produces pieces that are easy to style and comfortable. The Isabella Oliver woman is cool, refined and stylish with ease."
Where to Buy: