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Frugi: Best Eco Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...

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They Say:

"Frugi exists to show the world what can be achieved with great design, great manufacturing and great ethics. We believe that business can be ‘better’ for everyone… better for our suppliers, staff, customers and, better for our world.

We do this by working with evangelically devoted designers whose work is transformed, by skilled, well paid craftsmen and women, working with grade ‘A’ organically grown cotton, into beautiful childrenswear."

• Devoted to design

At Frugi we are devoted to design. We pour over every stitch, hem, button and print to make each piece of clothing the best it can possibly be.  Our belief is that you can  have the best eco credentials in the world, but if no one buys your product or service, then nothing will change.

• Organic cotton

All of Frugi’s cotton is  organically grown, and certified by the Global Organic Textiles Standard. Our Organic cotton is not only grown naturally, it is also sumptuously soft, hard wearing and divine!

• 1% for the planet

Frugi are part of the 1% for the Planet movement. Each year we give 1% of our entire turnover (not just a % of our profit, like some) to grass-roots environmental charities that really make a difference. 

Since joining we have given over £150K to ecological charities.

• Orphanage support

On a human ecological level,  and in addition to our 1% commitments, we also help to support an orphanage, in India, through regular warehouse and  clearance sales. 

• Spreading the word

At Frugi we want the world to be a better place. But we are not going to help by keeping quiet and our heads down. Business, and especially the clothing business, has a terrible reputation for human and ecological exploitation. We want to show the world that to be successful, you can and should be, ecologically and ethically focused.

Judges Comments:

"As well as creating cute, wearable design from eco friendly fabrics, Frugi are also committed to giving back to the environment - a commendable quality. Brilliant knitwear collection for winter 2014."

Where to Buy:


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