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Debenhams: Best Children's Fashion Department, Junior Design Awards 2014 WINNER

What the brand says, what the judges thought and where to buy...

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They Say:

"Debenhams is the original destination for designer fashion at affordable prices on the high street offering the best of British fashion talent. The mix of designers and brands such as Baker by Ted Baker creates an unrivaled childrenswear offer extending from casual basics with Debenhams’ own Bluezoo label to more formal, occasionwear pieces from designers Pearce II Fionda and Jenny Packham.

The collections echo the signature style of each designer; preppy tailoring from Jasper, glitz and glamour from Julien, beautiful bridesmaid and party styles from Jenny meaning there’s something for everyone, one of the key assets of department store shopping. 

The childrens departement at Debenhams offers parents a wide range of affordable and stylish clothing that kids love. The designer collections and exclusive brands allow children to still be children but have fun with fashion too – there's nothing small about their big sense of style!"

Judges Comments:

"It is great to see Debenhams shouting louder about the fantastic range of kids' fashion they have. The guest designer labels are incredible and at high street prices. The Oxford Street store is well worth a visit, when in London, but stores all over the country offer brilliant kidswear departments. That's what is so great about Debenhams - they are on almost every large high street and they offer designer kids fashion at high street prices."

How to Buy:


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