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Clarks: Best Girls' High Street Fashion Brand, Junior Design Awards 2014 SHORTLISTED

What the brand says, what the judges thought and where to buy...




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They Say:

"The Clarks' AW14 girls’ collection takes inspiration not only from our own unique archive but also from the fashion capitals of the world. The collection has been influenced by key trends on the catwalk and, adding their own inimitable touch, the Clarks designers deliver effortless British style; the perfect complement to autumn winter fashions. For girls this means an ultra-fashionable mix of biker and cowboy influences, as well as grown-up trends and mini-me styles that continue to be popular and a major influence on style.

• The entire collection is underpinned by the brand’s unrivalled reputation for delivering more than beautiful shoes. At the heart of every pair there’s over 170 years of caring for children’s feet, plus rigorous wear tests make sure shoes and boots last longer and feel comfortable to play all day long.

• We’ve played a big part in the story of British Fashion, and for just as long we’ve been putting growing feet in safe hands by creating the best fitting children’s shoes.

• We pride ourselves in ensuring all of our shoes support each stage of a child’s foot development by offering expertly fitted shoes in store made from blissfully soft, premium leather and breathable materials designed to cushion the foot where needed. The durability of Clarks shoes can be seen in the high quality materials used to create each pair as well as the design and fit – all without compromising on style, representing true value for money."

Judges Comments:

"A stalwart of the British high street, Clarks has upped its game in terms of design for another season. From polkadots to star prints and glitter to patent pumps, there is something to suit every mini style maven's eye."

Where to Buy:

www.clarks.co.uk

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2014, junior, junior magazine, results, entrants, judges, junior design awards, clarks, girls, shopping
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