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Clarks: Best Boys' High Street Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...

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They Say:

"Clarks has been creating quality footwear since 1825. From everyday essentials to catwalk-inspired fashion, very first shoes to stylish school styles, Clarks has an impressive collection of footwear for all the family.

Based in Street, Somerset – where the company was founded by brothers James and Cyrus Clark – Clarks now has stores across the world, with continued growth in North America, Western and Eastern Europe, India and China."

•Our AW14 boys collection takes inspiration not only from our own unique archive but also from the fashion capitals of the world. The boys collection has been influenced by key trends on the catwalk and, adding their own inimitable touch, the Clarks designers deliver effortless British style; the perfect complement to autumn winter fashions. For boys, when the great outdoors beckons this autumn/winter they’ll be prepared with rugged styling and adventurous attitude. 

• The entire collection is underpinned by the brand’s unrivalled reputation for delivering more than beautiful shoes. At the heart of every pair there’s over 170 years of caring for children’s feet, plus rigorous wear tests make sure shoes and boots last longer and feel comfortable to play all day long.

• At Clarks, we’ve played a big part in the story of British Fashion, and for just as long we’ve been putting growing feet in safe hands by creating the best fitting children’s shoes.

• We pride ourselves in ensuring all of our shoes support each stage of a child’s foot development by offering expertly fitted shoes in store made from blissfully soft, premium leather and breathable materials designed to cushion the foot where needed. The durability of Clarks shoes can be seen in the high quality materials used to create each pair as well as the design and fit – all without compromising on style, representing true value for money.

Judges Comments:

"The selection of shoes for boys at Clarks this winter is fantastic. Full of modern designs and contemporary colours, along with the excellent quality that the Clarks brand is synonymous with. A very exciting time for the brand's department."

Where to Buy:


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