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Clarks: Best Baby High Street Fashion Brand, Junior Design Awards 2014 SHORTLISTED

What the brand says, what the judges thought and where to buy...

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They Say:

"For AW14, our Clarks First Shoes collection continues to deliver all that’s best about style and substance combined. Adorable shoes and boots are the perfect match for the season’s fashions, while still delivering the all-important benefits of footwear that’s flexible and supportive.  

•At the heart of every pair of our Clarks First Shoes is the brand’s unique reputation. We’ve been caring for little feet for more than 170 years and our team of dedicated children’s designers and shoemakers probably know more than anyone else about the small things that make a big difference. 

•Every pair of shoes in the collection are made with soft, premium leather and breathable materials designed to support the foot where needed with the highest detail. The durability of Clarks' shoes can be seen in the quality of materials used to create each pair as well as the design and fit – all without compromising on style, representing true value for money.

Clarks Baby, new for AW14, delivers an utterly irresistible combination of style and substance. 

•Beautifully designed, lovingly crafted and created with the same tender loving care as all the children’s shoes in the Clarks range, Clarks Baby are exclusively for new-borns up to 9 months old and tailor-made for tiny toes that want to wriggle, wiggle and do what comes naturally. Stylish, warm and super soft, the ‘aaah’ factor is unmistakable.

•Parents also receive  a keepsake photo of their little one in their First Shoes."

Judges Comments:

"The addition of Clarks Baby to the First Shoes collection is exciting for new parents - now they can experience that unmistakeable Clarks' quality from the start. The designs are very sweet and classic and made from excellent materials - perfect for little feet."

Where to Buy:


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junior design awards, 2014, junior, junior magazine, results, entrants, judges, clarks, baby

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