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Cake Lingerie Q&A with Tracey Montford - Best maternity lingerie brand - WINNER

What the brand says, what the judges thought and where to buy...




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What is your name and job title?

Tracey Montford - Creative Director, Cake Lingerie

Why, would you say, is it important to offer quality maternity lingerie?

A good maternity bra will provide the wearer with a comfortable and supportive garment. Quality maternity lingerie is built to last & to provide a shapely, secure feeling which support the ligaments in the breast.

What measures are taken to ensure maternity lingerie is comfortable as well as gorgeous?

Comfort is paramount in this period of a woman’s life. Every fabric is selected to ensure the garments feels soft and luxurious on the skin.  Features incorporated into Cake Lingerie garments include a fully cotton-lined cup for breathability, cotton lined straps for greater support and comfort, limited lace in contact with the skin to avoid irritation, 6 rows of hooks and eyes to cater for growth, double layered back band for extra support & nickel free rings and sliders.

What are the highlights of your autumn winter 2014 collection?

Cake Lingerie presents a beautiful collection of essential garments in an assortment of colours.

Caramel Licorice has been added to the top selling Licorice Twist range.  A gorgeous flexible-wire bra made from a caramel coloured mesh and lace, the perfect nude coloured bra, can be worn under light coloured clothing.  Available in sizes 32C-40H

Plum Melba is our newest product line to be launched in December 2014. Melba has been specifically designed for the petite bust and body frame and is available in sizes 30A-38DD.  Plum Melba is a non-wire, soft-cup bra that promises to be a top seller.

Banana Parfait is due to hit the stores in Jan 2015.  A vintage cream coloured flexible-wire bra made from a smooth mesh lace and polka dot.  Banana Parfait is designed for the fuller bust and will be available in sizes 32C-40H.

How is your brand different from any other available?

Cake Lingerie offers an extensive range of product across ten categories of Maternity & Nursing Bras. Product is purposefully designed to suit the changes in the body, during every stage of pregnancy and post birth. Styles include, contour bras, flexible wired bras, non-wired bras, fuller figured bras, petite sized bras, spacer foam bras, seamless bras and tanks, maternity/nursing sport bras and luxurious maternity/nursing sleepwear.

What kind of response do you receive from women trying your brand for the first time?

Sheer joy with how comfortable the product is & how well the product is constructed! After purchasing and trying the Cake Lingerie product they realise the difference it can make to their bodies during this beautiful time in their lives. 

Where do you find design inspiration? 

We are inspired manly by the modern woman’s way of life.  She is very busy and expects to be very mobile from day one, so she needs product that is comfortable and fulfils a necessary function.  We are also very much inspired by new technologies in the industry.  We like to lead innovation and will always strive to be the leaders in this space.

What top tip could you give a nervous mum-to-be about dressing for body confidence during pregnancy?

Great foundation lingerie garments will help to support and lift a woman’s confidence and body image.  Wearing the right bra will insure she is fully supported and will look great under her new wardrobe.  I say embrace your new found curves.  Dress to impress. ‘LOVE THE BODY YOU ARE IN’.

Why did you enter the Junior Design Awards?

We entered the awards to enable an independent judging panel to assess and provide feedback on Cake Lingerie. We love being recognised for our efforts and love even more when we receive feedback from women who discover our brand and to find it has literally changed their lives.

What do you predict for the future of maternity lingerie? (Innovations, muses, particular fabrics…..)

The working Mum is driving innovation – she want’s variety in style, comfort, shape and support! Cake Lingerie will continue to innovate and push the boundaries of conventional maternity/nursing lingerie.  I love that our garments don’t look or feel like traditional maternity garments.

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