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Blooming Marvellous: Best Maternity Fashion Brand, Junior Design Awards 2014 HIGHLY COMMENDED

What the Mothercare brand says, what the judges thought and where to buy...




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They Say:

"Blooming Marvellous – fun, fashionable, versatile and affordable maternity fashion brand, designed exclusively for pregnant women, developed following advice from leading obstetricians and midwives. The Blooming Marvellous brand was bought by Mothercare in 2007. 

Every collection gives mums- to- be real value for money whilst maintaining their own individual style, giving them the confidence that each item will flatter, fit comfortably and last throughout their pregnancy.

Blooming Marvellous maternity collection for Mothercare is fun, fashionable, versatile and affordable maternity fashion, designed exclusively for pregnant women, developed following advice from leading obstetricians and midwives. We also constantly listen to our customer feedback on the collections to make improvements to styles and fits to ensure our maternity collection is the best on the highstreet and that the brand continues to flatter and support pregnant women and make them feel confident and fashionable. With specially designed features, such as microfibre bump bands that ensure ongoing comfort and support, Blooming Marvellous is a must-have for all pregnant and nursing mums."

Judges Comments:

"The fact that the collections are designed with midwives and obstetricians is really comforting for mums to be. However, Blooming Marvellous isn't just healthcare recommended, it is also really stylish. This season, we noted leatherette sleeve detail and shift dress shapes, as well as some fun polkadot knitwear and checked shirts. it is also really affordable."

Where to Buy:

www.mothercare.com

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